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The need for "Research Quality" search engines
Marketing issues in contemporary search
We are more than "eyeballs for ads"
Intuitively, we know that the user of a search engine is a person, worthy of respect. We are not objects. Each of us is a human being. Therefore we like to be treated as more that "eyeballs for ads".
Marketing has advanced so far in the past 20 years. Sure, there are still the hucksters, the marketers who feel it is okay to manipulate people for fun and profit. But the real winners are the firms that encourage a servant marketing perspective throughout the organization, so that every action and every decision aim at enhancing the well being of the customer and the customer's experience of the product.
Too bad the Internet is behind the times on this one.
Respect for our time
We want respect for the value of our time. Delivery of results in under a second is of little value if we must spend several minutes wading through piles of irrelevant false positive hits.
Respect for our privacy
Privacy is a fundamental aspect of human dignity. We are becoming nervous about the amount of information gathered about our search interests. Search now is centralized through the computers of a relatively small number of large search engine companies.
Might our privacy be better served by less centralized methods?
Greater technical precision, please
It is disconcerting, and a little bit demeaning, when a search engine deliberately alters our search requests. The worst alteration is to change a Boolean AND into a Boolean OR. (See the glossary entry for "Boolean" for an explanation and example.) The vastly higher number of hits may still impress someone out there, but the rest of us don't need it and don't want it.
Greater precision in search engine design would relieve some of our frustrations and serve our search needs more effectively.
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